Direct Mailing Terms:
- Cluster selection
- Compiled List
- Computer Service Bureau
- Consumer List
- Continuation
- Control
- Controlled circulation
- Conversion rate
- Co-op mailing
- Cost Per Inquiry
- Cost Per Piece
- Cost Per Thousand
- Cost Per Order
- Counts
- Data card
- Decoy
- Demographics
- Direct Mail
- Drop date
- Duplex lasering
- Enhancement
- Envelope stuffer
